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Master's
Project:
Final Project Graphic

Project Proposal »

PDF (340K)


Final Report: »

PDF (560K)

  • Survey results analysis
  • Software competitive analysis
  • Usability testing methods and results


Presentation Slides »

PDF (520K)




Master's Project


Strengthening Social Capital through Computer-mediated Community Participation

My master's project was to build an exclusive online professional and social networking community for The National Association for Multi-ethnicity in Communications' (NAMIC) Executive Leadership Development Program's (ELDP) members.

The strategy for the project was to first survey and then analyze survey findings of the ELDP membership base to reveal their online habits and motivations, and then perform usability testing on a prototype of the site using target audience members. Web 2.0 applications research and software selection followed, with a competitive analysis of applications used in the virtual community. The final steps involved the design, page development and back-end web programming for the community pages and infrastructure.

The deliverables for the project are:
Survey PDF (265K)
  • Deployment
  • Results Analysis and Report
Usability Testing PDF (135K)
  • Site prototype testing with target audience
  • Usability test results report
Software Selection PDF (77K)
  • Research applications for implementation
  • Competitive analysis report of researched software
Design
  • Page layout
  • Navigation structure, information architecture
Implementation
  • Web 2.0 applications integration
  • ASP.Net page programming



 
 
 
Andrew Williams