Master's Project
Strengthening Social Capital through Computer-mediated Community Participation
Goal:
Build an exclusive online professional and social networking community for The National Association for Multi-ethnicity in Communications' (NAMIC) Executive Leadership Development Program's (ELDP) members.
Strategy:
- Survey the ELDP membership base, and then analyze the survey findings to reveal their online habits and motivations
- Perform usability testing on a prototype of the site using target audience members
- Web 2.0 applications research and software selection followed
- Competitive analysis of Web 2.0 applications
Deliverables:
Survey
- Deployment
- Results Analysis and Report
Usability Testing
- Site prototype testing with target audience
- Usability test results report
Software Selection
- Research applications for implementation
- Competitive analysis
Design
- Page layout
- Navigation structure, information architecture